In 2018, for the day dedicated to Jean-Baptiste, the Breton company Armor-Lux graciously made several hundred scarves (1,500 for the entire partnership) marked with the Sourire de mômes emblem.
These scarves, offered to bikers and volunteers, were then the object of a small challenge whose aim was to take pictures of this accessory in unusual places.
Thus, from Brittany to Canada, passing by the Senate, the logo of the association travels while allowing to explain our approach!
Jean-Baptiste Guégan and Alexandre Pesle also played the game by wearing the famous neck warmer!